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15,67 EUR*
Details Game Plan Selling: The Definitive Rulebook for Closing the Sale in the Age of the Well-Informed Prospect

Game Plan Selling In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting ...

15,93 EUR*
Details The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target ...

23,65 EUR*
Details Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and ...

42,15 EUR*
Details Internet Society: The Internet in Everyday Life

Internet Society Examines how people interpret, domesticate and creatively appropriate the Internet by integrating it into the projects and activities of their everyday lives. This book examines the evolution of the Internet into a mass medium and ...

52,90 EUR*
Details Networking in the Internet Age

Networking in the Internet Age This reorganization of "Data Communications and Networking, 7th Edition" focuses more strongly on the internet. It provides a streamlined text concentrated on the internet for use in internet-centric courses, e-commerce ...

30,00 EUR*
Details The Multilingual Internet: Language, Culture, and Communication Online

The Multilingual Internet Two thirds of global Internet users are non-English speakers. Despite this, most scholarly literature on the Internet and Computer-Mediated-Communication (CMC) focuses exclusively on English. This book analyzes Internet ...